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4 Mistakes Businesses Make in Their Google AdWords Management in Melbourne
When thousands of keywords become a part of a PPC strategy, the campaign reaches a large scale. More keywords mean more complications and difficulties in managing them. This is why large-scale PPC campaigns require top-notch expertise in keyword research, budgeting, targeting and other factors. The team handling a huge campaign should be able to focus on the sales targets along with CPC, sessions, conversions, bounce rate and other factors.
Newpath Web specialises in offering Google AdWords management in Melbourne for small-scale and large-scale campaigns. Their large team of Google AdWords experts has certified and experienced professionals.
On the other hand, without proper management, a campaign can cost success and growth of a business. It happens due to these mistakes:
Mistake #1: Wrong or incomplete implementation of analytics
The large scale of a PPC campaign increases the chances of errors and badly structured implementation of analytics. Most businesses feel unable to proficiently structure the analytics implementation.
The use of user data and performance data is invaluable. A robust mechanism of tracking, along with the analytics framework, ensures an easy comprehensive nature. It is critically important to implement analytics accurately to observe the behaviour of users. As a result, campaign managers can draw clear patterns and optimise them when targeting consumers.
Mistake #2: Working on a non-scalable structure
Collecting the best-suited keywords isn’t everything. The ad account requires proper structuring in order to seem scalable in all aspects. Every keyword included in a particular ad group needs to represent one unique keyword intention. This way, the ad copies can become highly personalised. Also, the structure of an account should allow the scope for adding new keywords from time to time. If these capabilities aren’t there, managing a large-scale campaign becomes overwhelming over a period of time.
Mistake #3: Not utilising the full potential of bid adjustments
Bid adjustments are valuable to micromanage the bidding strategy. Businesses can increase profitable bids and decrease non-performing bids from time to time. This way, the frequency of displaying an ad can change as per the ROI it offers. Plus, the frequency also becomes adjustable as per the location, time and mode of search. Multiple bid adjustments can maximise the outcome of different ad groups included in a large-scale campaign.
However, the lack of expertise in a company can lead to poor utilisation of bid adjustments. It also directly impacts the ROI in a negative manner.
Mistake #4: Fearing experiments and automation tools
A large-scale campaign can run smoothly and deliver profits only with smart experiments and utilisation of automation tools. Due to the involvement of money, businesses feel hesitant to experiment with their campaigns. However, an experiment doesn’t have to put all the investment in a gamble. Smart professionals test new keywords, times, locations and other factors on a small scale. They use automated tools to smoothen the whole management process.
Newpath Web has experts who use manual and automated methods to conduct large-scale Google AdWords management in Melbourne. Contact their team by visiting their website today!
Do You Need A Melbourne Based Web Design Agency?
Web design has dramatically changed over the years. With more unique websites emerging, it is becoming harder to create a website that will not only attract your users but will keep them engaged. Newpath Web understands this, which is why when local businesses looking for a Melbourne based web design company, they turn to Newpath Web. Web design has changed, and so has the approach.
A simple website used to be acceptable to users. As long as it had the information they were looking for, then it did its job. With the advances in technology, now words like UI (User Interface) and UX (User Experience) go hand in hand with web design. Websites are now built with complex functions, unique layouts and new ways users can interact with the website itself.
Most importantly, users mainly access websites and digital media through their tablet devices and mobile phones rather than a desktop computer. This means that traditional websites aren’t compatible with the smaller screens of these hand-held devices and need to be optimised accordingly. Not only this but it also needs an attractive layout in order to keep up with the latest layout trends. The sad truth is that if your website isn’t attractive, it will lose users to other websites.
If there is a lot of content and information on your webpage it can clutter up the screen of a mobile, but if there isn’t enough information and content then your users won’t come back. This is where Newpath Web’s team of expert web designers stand out. They will create a unique layout and user interface that will grab the attention of your users, and will ensure that each webpage is fully optimised for different hand-held devices to avoid a clutter of information when navigating through each page.
They will also analyse your website to root out any errors or issues your website has, such as slow loading times. If a user has to wait for more than a few seconds when loading each page, they will look for another website for their information. Newpath’s web designers will ensure that all the information on your website, such as pictures, banners, logos and videos, are fully formatted with compressed file sizes for faster loading across each webpage.
Your business is unique and your website needs to reflect this to your users. Newpath Web will work closely with your business in order to fully understand your brand, message and who your customers are. From there, they will create a website with a layout that reflects your unique branding that is eye-catching and that your customers will easily identify with.
If you are looking for a Melbourne based web design agency, then Newpath Web is here to help. To view their extensive range of digital services and for more information, you can view their website by clicking here.
Premium Web Design And Development In Australia
Having a functional and unique website for your business is incredibly important in order to not only attract protentional customers but also to present the image of your business as stylish, modern and professional. With immense online competition regarding websites, you need to be one step ahead of your competitors.
There is a lot of choices when it comes to web design and development in Australia. There are lots of options available but to ensure that you are getting the best service, you need a digital agency that can address all your needs in one service. With a global team of 250, Newpath Web has been providing services such as online marketing, design, development and consulting for an extensive range of clients. As an established full-service digital agency, they can provide professional and expert service to any business, no matter how big or small, across any industry.
They provide design and consulting services, such as web design, interactive prototyping and product development, to ensure that your business is meeting your customer’s expectations. They can provide your business with a website that will not only grab your customer’s attention but will also retain it. By combining design and development, Newpath Web will create an optimal and functioning website which is user-friendly and unique for your business.
With a team of over 150 software engineers, they can create a tailor-made website for any eCommerce solution. Visitors will be able to easily navigate through your website, with features such as improved checkout systems, ensuring that your website is designed for search engines like Google.
They can create and implement SEO and PPC strategies that are intelligently designed to attract your target market. You will receive expert support with Google Analytics and reporting, online reputation management, conversion rate optimisation and much more.
Newpath Web also has access to a skilled team of developers that can create mobile apps for your business across Blackberry, iOS, Android and Windows platforms. You can be assured that your mobile app will be unique and stand out in today’s competitive app market.
As one of the leaders in web design and development in Australia, contact Newpath Web or visit their website to see what they can do for your business to take it to the next level.
Where Can You Find The Best Digital Agency In Australia?
Finding the right digital agency in Australia is extremely important when it comes to getting the right results with all your SEO and PPC strategy needs. Based in Australia with a head office in Melbourne, Newpath Web has an experienced 250 strong team that is committed to delivering the best results when it comes to maximising your business exposure and boosting your web traffic.
They understand that every business is different and have a flexible approach when working with you to ensure that your specific business challenge is tackled in the right way that works for you.
Newpath Web will consult with you to design a tailored plan that understands your business’s goals and also take your customer’s needs into account as well. They have over a decade’s experience in web design and understand that your web page needs to grab your customers attention and hold onto to it. With a focus on user engagement and converting visitor traffic, you can be assured that your website will have a seamless user experience.
From website design to technical software, their team of software engineers can assist you with quality assurance & software testing, custom software development, website development, e-commerce and much more. No challenge is too great for any technical development solution.
SEO and PCC are crucial to any business that wants to increase their online exposure. With a rich history utilising Google Analytics & reporting, AdWords management and search engine optimisation, your business is in safe hands when developing a digital marketing strategy that fits your business’s needs. With a focus on maximising and converting online traffic, your business will be taken to new heights by improving your online visibility.
They understand that most users are assessing websites on their mobile phones and have a team of business analysts, project managers, developers and testers that can help with implementing functional mobile apps. They will help you stand out with an intuitive interface design to create a functional user experience. You can receive assistance across both Android and IOS application development to make sure you stand out ahead of your competitors.
They can work with you on a project by project basis, assisting with your business needs and developing a customised strategy to achieve your business goals. They also help businesses on a month by month basis, working on a range of projects including SEO campaigns.
You want the best of your business and you want to make sure your customers can find you easily, and not your competitors. So, when it comes to choosing the best digital agency in Australia, make sure you choose the right one. You can visit Newpath Web online and get in touch for a free consultation right now. Make the right choice for your business and create a business plan that works for you with an agency with experience and customer satisfaction under their belt. Let them help you realise your business dreams by boosting its efficiency.
How to Find The Right App Developer In Melbourne
App development is all the rage right now, and with some of the best app developers in Melbourne, Newpath Web has helped hundreds of companies create their ideal applications. Of course, there are countless factors to consider, but Newpath Web can appropriately guide you towards the ideal solution. If you’re considering talking to app developers in Melbourne, read through the following list to ensure that they fit the bill (spoiler: we do!).
Know the Difference Between Freelance, App Developers & Full-Service Agencies
When hiring app developers, the priority for many businesses is the price; we accept it, but unlike products, where pricing is not directly related to the outcome, app development is a service, meaning pricing is more closely linked to quality.
Freelance app developers in Melbourne might offer low prices, but that doesn’t guarantee the quality. In fact, it might almost assure a poor experience, filled with delays and non-functioning elements.
App Developers might charge more, but without inbuilt design and project management skills, the application might not work as anticipated with a meandering program.
Full-service agencies are where it’s at, offering a team of designers to follow stringent user experience guidelines, service delivery managers to ensure the project sticks to a timeline, and of course, some of the best app developers in Melbourne. Be smart: choose a full-service agency.
Understand Your Needs & Your Consumers’ Needs
Some app developers in Melbourne specialise in a particular type of application. Maybe it is an enterprise app for internal stakeholders; maybe, it’s a consumer-facing application for e-commerce and updates; it could even be a mix, with front and backend functionality.
The point is that you need to understand what you’re looking to get out of the app and what your users are looking for and build to that. The only way to build to that effectively and efficiently is to find the right app developers in Melbourne for you.
Of course, Newpath Web has so many designers and developers on staff that we can excel at pretty much any type of application (and if we can’t, we’ll be sure to let you know!).
Talk With Your Developers
Simply from experience, we can tell you that the projects that suffer the most are the ones where the client is all but absent from huge swathes of the project. Never assume that just because you’re hiring someone to do the work for you, it means you can pass it off.
Good projects rely on two-way communication throughout the entire design, development and testing phases. Without this, the project gets extended, due to clients changing everything a week before launch. Work together, work efficiently and see your project through to the end.
Talk With Newpath Web
With over ten years’ experience in mobile application development, our app developers are some of the best in Melbourne. Offering competitive pricing with a huge range of benefits as a full-service digital agency, we can guarantee that our mobile apps are second-to-none. Contact us now for more information.
3 Benefits of Hiring a Digital Agency
When managing your digital activities in-house, you expose yourself to so many problems around workflow, staff management and expertise. Hiring a digital agency in Australia is a fantastic way to ensure that these issues don’t impact on your business’ performance. Finding the right agency can be a challenge, but once you’ve found them, there is no going back. Below are three benefits that our team have identified that can truly revolutionise your business’ digital capabilities.
- Improved Delivery
If you’re working on content in-house (blogs, product listing, etc.), what happens when the person working on this task is sick? What happens if you reach a public holiday or a long weekend? Suddenly, all these processes get delays, ultimately impacting on the business’ performance.
Working with a digital agency can resolve many of these issues. With a team of staff all dedicated to your specific projects, they can work off a schedule that considers public holidays, and if one person is sick, there might be ten others to take up the slack.
Digital agencies work off a calendar all the time, meeting critical deadlines and ensuring timely delivery of all tasks and processes. Don’t leave this to your internal staff; hiring a digital agency in Australia is a great way to go!
2. Enhanced Expertise
Working on digital solutions in-house often requires overlapping skillsets. Your receptionist might need to work as your social media coordinator or content writers, and you might need to learn how to manage your website CMS.
By hiring a digital agency in Australia, you can outsource the digital responsibilities that were once managed in-house to professional experts in their given spheres, be it design, development or marketing. These people are not only there to assist with the management of your digital needs, but they have the skills and understanding required to deliver top-quality work.
Ultimately, managing digital processes internally takes precious time and energy away from leading the business efficiently, resulting in poorer quality work and increase stress on everyone involved. Going outside the firm and talking to a digital agency will result in significant benefit for your organisation.
3. Workflow Efficiencies
Handling your digital capabilities internally can often cause issues around who’s task is what, as well as moving tasks between departments. While everyone might be able to communicate with each other effectively, often this is not across all responsibilities, Sometimes, the person updating the website CMS won’t understand social media the same way that the social media coordinator would understand the design process.
Digital agencies live and breath this sort of stuff every day and are more than capable of interconnecting tasks and skillsets to deliver critical efficiencies for clients across the board. Again, with their enhanced expertise and team-based delivery, they ensure that all workflow is smooth and efficient.
Hire A Competent Digital Agency and The Rest Will Follow
Finding the right digital agency in Australia is the significant difficulty in this process, but luckily there are some good ones around. Talk to people, both in agencies and from other organisations, and see what has worked for them. The benefits of outsourcing to digital agencies far outweigh any downsides and are well worth pursuing.
AR Guidelines for Android App Development
One of the big trends in mobile development remains augmented reality (or AR). With Apple leading the charge with their ARKit functionality, Android remains firmly in the chase, with Android app development in Melbourne heating up with requests for AR-friendly applications.
Google is very determined to assist in any way they can with the Android platform and has published a set of best practices to assist with developers to create unique and compelling AR experiences on Android Devices. There are a few key points that are raised in these documents, highlighted below:
Create Something Seamless and Engaging
More than anything else, Google says, is that it’s imperative that developers understand both the advantages and limitations of mobile AR. With more devices than ever before capable of providing seamless AR functionality, there is still a gap between what devices can project and what applications can deliver.
Developers are expected to understand user behaviour and physical environments when developing their AR-enabled applications, allowing users to engage with the app in a way that is both highly effective and safe too. Ultimately, applications taking advantage of AR need to consider new and unique ways of user behaviour to deliver maximum efficiency.
Keep It Interactive
The challenging aspect of AR isn’t getting the overlay images to display, but rather to have them fully interactable. Not just from the perspective of the user touching an image and making it move, but having the image interact with the world around it. Applications need to take advantage of advances in machine learning, allowing them to recognise household and common objects and adjust the AR to reflect the item.
This is also about smooth movement in the frame as well. AR often relies on user movement to make new images appear (think Pokemon Go). In this instance, visuals are often static or don’t engage and move through the environment effectively or efficiently. Machine learning can allow the program more ability to understand the environment through the screen and to present its imagery more effectively.
Challenge Yourself
More than anything, Google understands the limitless possibilities that AR provides app developers and users alike. They urge developers to continue to innovate and try new ideas in this burgeoning field. Without this drive, the concept will become stale and uninspiring (like 3D movies). Creating high-quality 3D images to be incorporated in your augmented reality app is key, with good user experience and innovative thinking critical to your long-term success.
Work With Competent Android Developers
If you’re interested in AR for your Android application, don’t wait for the developer to come to you. Good Android app development in Melbourne isn’t hard to find; if you look for it, talk to people and understand their skillsets, you’ll realise pretty quickly how awesome the AR process will be for you and your application.
Simplify Your App Development; Build with React Native
iOS App development in Melbourne is never an easy process, with the need for knowledge of different coding languages (especially if you want to deliver Android apps too). In the past, the skill requirements included Swift or Objective C, Android SDK, Java and Cocoa Touch, not to mention all the various testing libraries and tools. The best app developers had skills in all of them, but without a unified code language, it’s always been a struggle, until now.
React Native is a JavaScript code library developed by teams at Facebook and Instagram, designed to allow for one code versions of the same applications for different operating systems. This means developers need not have skills across a whole variety of codes and can focus on just one.
There are a range of benefits associated with this code form.
Community Engagement
While React Native has only been around for two years, the community is understandably quite excited by the possibilities associated with a unified langue. You’ll find that for the uninitiated, the community is very helpful with lots of advice and guidance, along with joint-learning with new updates.
Faster Development Times
Since developers only need to write one code set for each platform, it can halve development times. Furthermore, with a range of pre-formed elements available to developers, there is no need to hard code every single part of the application, saving even more time!
More Coding Efficiencies
Unlike codes such as Swift or Java, which have been around for years and have a bunch of inefficient processes and design elements, React Native was built for a mobile-age, meaning that custom modules are designed for the latest needs, and with the active user base swelling, the language is continuously becoming more efficient.
Good Looking Apps
React Native can allow developers to build apps for multiple platforms that are virtually indistinguishable from traditionally-built software. Furthermore, the language allows for smooth, graceful and responsive designs because of its backend functionality, delivering prettier applications.
There Are Some Downsides…
Given its relative newness in all of this, there are still some significant technical issues associated with developing using React Native. Not all app developers will have the necessary skills, requiring more significant developmental help. Also, because it started as an internal program from Facebook themselves, they do have a nasty habit of killing off projects before they really kick off. If you put too much faith in React Native, it could let you down, big time.
React Native Has a Long Way To Go
Right now, React Native is more of a pipe dream than anything else. We’re working to develop capabilities with the code but are still more adept at managing traditional app development processes. If you’re looking for iOS app development in Melbourne, talk to Newpath web and see if React Native is right for your project.
4 Things Small Business Websites Must Deliver
Running a small business online is all about remaining competitive. With thin margins and lack of support, it can be really challenging to drive a profit when twenty other companies are snapping at your heels.
To be truly successful, looking for web design services in Australia is a great way to build a new website that attracts and engages more customers than ever before. There are a few critical elements that good small business websites need to deliver to achieve this goal.
Customer Experience Design
Nowadays, customers are looking for one thing when it comes to their interaction with brands: simplicity. Everything about their engagement needs to be easy, which means that elements, layouts and functionality need to be created with this in mind.
No matter who your customers are, they will have their own way of engaging with your brand, and it’s crucial that you have a website designed for them individually. From customer service staff, feedback, and social media engagement; you must meet the customers on their terms, not the other way around, for real success.
Use Data to Your Advantage
Online platforms for your business are fantastic at providing data for you to take advantage of when reaching new customers. Starting with the impressions you receive from search engines; you can measure your total opportunity. Then, you look to engagement (clicks) to identify how well you are at pulling in users. This in itself is something to review and highlights a breadth of design services that can be organised to improve.
But even on the website itself, you can see how users are going from page to page, where they are most likely to leave, and even to identify unexpected behaviour. All in all, work with this and adjust as necessary to get a competitive advantage.
Recognise Micro Opportunities
As technology changes so does user behaviour, and with the growth of voice assistants and instant search, websites need to be ready to deliver their goods and services exactly when people want it. Design elements such as discount codes, schema markups and simple checkout processes are critical to capture these people at the moment of desire. Even engaging some low-level marketing is a great way to reach customers such as this, with search engine optimisation and pay per click advertising critical to have you appear in more searches.
Marketing Genuine
More than anything else though, you need to push you. Regardless of your business, industry or website, promoting a genuine appeal is the only way to get an advantage over your competitors. Your company must be unique and trade on your skills and knowledge in your chosen industry. Promote this with cohesive design and marketing and you’ll have no issues.
It All Starts with Web Design
Your business shouldn’t rely on it, but will undoubtedly be built by good quality web design services in Australia. Talk to Newpath web about their small business options, aimed at creating an innovative and appropriate design for your new website.
4 Reasons to Work with a Digital Agency
Newpath web is an award-winning, full-service Melbourne digital agency, capable of handling all aspects of a business’ online activities, from design and development of a website to the marketing of your services or products.
With quality customer service, communication and skills, we can deliver significant value for your business.
One question people often have for us is whether or not it is better to handle these aspects internally, within their own companies. Simply put, there is no right or wrong answer, but in our experience (over ten years’ worth), we’ve had the most success with a combination of internal and external support.
If you work with a digital agency for design or development, having someone in your team to handle immediate issues can smooth out the whole process. Same with marketing; having someone to translate necessary actions can be beneficial.
Beyond this question though, we often have to sell our benefits to the business. Here are four critical reasons that point to why a full-service digital agency in Melbourne is the right thing for your business.
Skills
Working with a digital agency brings a wealth of talent and experience to your business. If you manage these activities internally, you are reliant the abilities of your employees.
While there might be some overlap with their knowledge-base, going outside your organisation for assistance can lead to greater efficiencies and results.
Digital agencies are built with the best-of-the-best in their chosen fields (be it design, development or different marketing streams); take advantage of this by working alongside these people.
Cost
Of course, while the outlay for these types of projects can often be more than businesses are used to spending, it is far more cost effective to hire an outside party to manage the program than to hire an entire team.
Especially when you work with a digital agency across a variety of projects (development and marketing, for example), you gain cost efficiencies and combined knowledge bases that far supersede bringing in people internally.
And finally, don’t forget that this type of investment in your business can deliver significant returns with new websites attracting customers and marketing promoting your business on a broader scale than ever before.
Commitment
Design and development projects are typically short-term engagements anyway, and most marketing programs are managed on a month-to-month basis, meaning that the level of commitment to your brand is minimised.
This is indeed the opposite towards hiring particular people for internal work, as they need to be kept on salary for more extended periods of time.
Accountability
Finally, if you’re working with a digital agency, there is an expected level of responsibility that comes with outsourcing the work. Full-service organisations want to prove their worth and deliver quality work for your organisation, meaning they work harder and faster than an internal team would.
This also comes from outward competition as well, with the sheer number of Melbourne digital agencies driving quality performance from all involved.
Find the Right Digital Agency
With so many options available, it can be hard to find the right agency for your company. Experience and reputation count for a lot in this business, so talk to people, do your research and set up some interviews; you’ll never know who will be right for your business.
Website Design and Website Development Company in Melbourne 